Home News The Digital Advancement in Information and Communication Technologies Has Revolutionized the Media Industry  –  Ohuabunwa.

The Digital Advancement in Information and Communication Technologies Has Revolutionized the Media Industry  –  Ohuabunwa.

by timenews
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The Acting Chairman, Broadcasting Organizations  of Nigeria(BON), Sir Godfrey Ohuabunwa says t
he digital advancement that led to the transformation in information and communication technologies, has revolutionized the media industry in the last two decades.
Sir Ohuabunwa who made this remark on Tuesday in his key note address on *A vibrant  industry for a convergent media environment’ he delivered at the opening ceremony of the 4thInternational Convention On Digital Broadcast Media – Nigeria  Lagos, Nigeria said the convergence in media industry relates to  the merger of old and new forms of media as well as  involves the interconnection of information and communication technologies, advanced internet networks and the digitized media content.

He noted that the media industry itself has undergone a massive transformation due to the convergence of media technology and the content,arguing that since the media audience today have become the

content producers and distributors, the refore, the media convergence must be understood from the perspective of
social as well as technological transformations within the human society.
“[Jenkins (2006) defined media convergence as the merger of different tools and equipment for the

production and distribution of the media content.

“The interconnection of various media formats is the essential and fundamental characteristics of the media convergence. Deuze (2008) argues that the
media convergence is the ‘cooperation and collaboration’ between diverse media forms which were previously
unconnected (p. 5). Media convergence has blurred the boundaries between various media forms and assimilated
the m is distinctive digital forms that are universally accessible to all the existing types of audience. Burnett and Marshal (2008) have defined media convergence as the blending of the media, telecommunications and computer
industries (p.5). Under the rapid convergence which is happening in the contemporary media industry”, he stated.The BON Acting chairman who is also the CEO of MULTIMESH Communications Group pointed out that the information industries, the historic frontiers that once separated broadcasting, cable, telephony and Internet are now becoming less distinct adding that the advancement in media technologies and the sophisticated ways in which the news information is transmitted across communication networks has been one of the most powerful driving forces behind the convergence in the media industry.
‘The evolving factors like digital technology, corporate concentration and government deregulations are considered as determinantal for the media convergence in the present era. While the digital technologies have led to the convergence , the news media organization are switching over to multimedia forms of news production and distribution to have a wider reach and higher economic dividends. The corporate concentration and cross-ownership patterns have been the trend in the contemporary economic setup across the world and media organizations are following the suit by corporate mergers.
“Moreover, the government deregulation is allowing media conglomerates to own and invest in multiple media forms e.g. news channels, newspapers and radio stations. For instance, the corporately driven convergence is enabling a media group to publish a newspaper, run a news portal, own a television channel and also own the direct satellite broadcasting through DTH.
‘These business equations are helping greater convergence in the media sector and earning phenomenal profits to the media corporates.
“The corporate convergence in the media industry is allowing the owners to reduce expenditure on manpower, execution and infrastructure. This also helps media companies to use the same media content across all the sister media outlets which attract advertisers for cross-promotion and cross-selling with relatively cheaper package deals”, he concludes.

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