By Ruth Sunday
Did you know that instant coffee was invented by Nestlé in the 1930s to deliver
rich, bold flavor in an instant?
The innovation also helped farmers reduce labour and post harvest crop waste.
It is refreshing to note that helping farmers is something that Nestlé is still
passionate about today.
In Nigeria, Nestlé offers great instant coffee options to deliver that rich and bold
flavor to consumers.
Over the years, the NESCAFE Original 3 in 1 has delighted consumers with its
rich creamy taste mixed with the irresistible coffee aroma. Now the brand is
offering a new size – the NESCAFE Original 25g for the perfect cup of coffee.
NESCAFE Original 25g is formulated to provide the thrill to “Start Strong, Finish
Strong” for all those who know to start their day with the coffee experience.
At the launch of NESCAFE Original 25g in Lagos, the Managing Director and
CEO of Nestlé Nigeria PLC, Mr. Wassim Elhusseini said, “At Nestlé, we
constantly explore and aim to push the boundaries of what is possible with
foods, beverages, and nutritional health solutions to enhance quality of life and
contribute to a healthier future for everyone. We are excited to present NESCAFE
Original 25g to all coffee lovers in Nigeria. We believe that the science of the
recipe is excellent and the size delivers the perfect cup that Nigerians love.”
Also speaking at the launch, the Category Manager for NECSAFE in Nigeria, Mr.
Gbenga Alabi said, “Nigerians have loved the rich creamy taste mixed with the
rich coffee aroma of NESCAFE for many years. We are therefore excited to offer
NESCAFE Original 25g which helps constitute a perfect cup at an affordable
price, within the context of the current economic challenges.”
“We believe that Nigerians will continue to enjoy their NESCAFE the way they
love it, and we are proud to be a part of this experience.”
Coffee contains a number of beneficial nutrients, including riboflavin (vitamin B-
2), niacin (vitamin B-3), magnesium, potassium, and various phenolic
compounds, or antioxidants.
Experts say that these and other ingredients in coffee can benefit the human
body in various ways.
One serving of NESCAFE Original 25g offers up to 112 (Kcal) of Energy to start
strong and finish strong every day.
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